Prediction markets are moving into the background as brokers, exchanges and agents build on top
Prediction markets are starting to look less like standalone destinations and more like financial infrastructure that other products can plug into. Moves by Binance, Coinbase, Interactive Brokers and Robinhood point in the same direction: rather than trying to build another Polymarket, major platforms are integrating market access, routing and settlement into broader trading interfaces. That shift changes the industry’s center of gravity. The focus is no longer only on where users place a bet, but on how prediction assets are discovered, compared, routed, priced and eventually packaged into more complex financial products. The article uses Fortune as an early example of that transition, outlining a stack that spans market aggregation, liquidity access, derivatives, AI-assisted execution and user incentives. The piece also argues that prediction markets may follow a path similar to DeFi after the AMM era, where the next wave was led by aggregators, execution networks and market infrastructure rather than by more venues alone. At the same time, it notes that several constraints remain unresolved: market depth, event resolution standards, regulation and the gap between AI systems that can summarize information and those that can produce durable trading alpha.
